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Unknown on Thursday, May 28, 2015 at 12:00:00 pm

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Good Companies Are Storytellers. Great Companies Are Story doers

 So how do you know a story doing company when you see one? These are the primary characteristics:

  1. They have a story
  2. The story is about a larger ambition to make the world or people's lives better
  3. The story is understood and cared about by senior leadership outside of marketing
  4. That story is being used to drive tangible action throughout the company: product development, HR policies, compensation, etc.
  5. These actions add back up to a cohesive whole
  6. Customers and partners are motivated to engage with the story and are actively using it to advance their own stories

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Private comment posted on February 15, 2016 at 10:55:59 pm

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