Master Plan Overview
With the understanding that Asian Trade District would need to develop new strategies for economic revitalization, GDAACC has launched the special project, Asian Trade District Master Plan, in 2006, and the efforts is still under process as ATD committee (Esau Liu, Chair of the committee) is actively working on the project.
The brief overview of ATD master plan is described below:
- Target Size: 4,640 acres
- Target geographical boundary: I-635 (North) / Luna Rd (West) / Northwest Hwy (South) / Denton Dr (East)
- Involved Public Governments: City of Dallas / City of Farmers Branch / Dallas County
- Involved Public Agencies: Dallas Independent School District / Dallas County Community College District / Dallas Area Rapid Transit / Dallas/Fort Worth Airport
Map I: Asian Trade District Master Plan Target Area
Master Plan Mission Statement
The Asian Trade District to serve as a valuable, sustainable provider of quality business, living, and entertainment. The Asian Trade District will create economic, cultural, and social prosperity for the metropolitan Dallas.
Master Plan Vision
GDAACC (Greater Dallas Asian American Chamber of Commerce) will be the administrator, manager, and coordinator. The Asian Trade District will be the place that provides a functional framework that promotes:
- A healthy, vibrant, and attractive business community
- An equal opportunity to all the people who have and will start business in the district
- A vibrant economic climate that will attract and support a wide diversity of business opportunities and community services to provide benefits with conjunction of the metropolitan Dallas
- A safe, dynamic, and sustainable business community which offers various employment opportunities, high quality public support, adequate and affordable business environment, and well-designed social amenities
- Balanced business growth in long-term viability
- A high quality living space for and an enhancing integrity of residents
- High quality cultural, social, and educational opportunities
- An attractive destination for Local and out of town people
Goals and Objectives Corresponding to Mission and Vision Statement
The master plan for the Asian Trade District is aimed to help shape the current and future of the District into a sustainable, vibrant, and economically prosperous destination for local and out of town people by emphasizing and addressing seven components.
- Economy: Promote balanced, long-term, and sustainable business growth
- Land Use: Recognize the district’s business nature while enhancing revitalization and mixed-use development
- District Appearance: Enhance and preserve architectural amenities and cultural resources
- District Facilities: Preserve and expand the district’s social, educational, and cultural infrastructures
- District Services: Promote and maintain adequate, cost-effective, and high quality services
- Transportation: Provide balanced, convenient, and sustainable transportation network
- Implementation: Enhance and preserve fiscal sustainability, monitoring, and appropriate regulations while encouraging business and residents involvement
Three Major Principles
Based on the seven (7) components that will be addressed, the following three are the principles that goals and objectives will be emphasized.
1. Business Development and Revitalization
The sustainable business development, revitalization, and growth of the Asian Trade District are the key elements of the master plan. The economic vision means that the Asian Trade District will operate an economic center of northwest City of Dallas as well as a prosperous hub for international trade and commerce. Through dynamic, sustainable economic viability, The Asian Trade District will create a healthy, vibrant region; provide diverse, affordable entrepreneurship opportunities; create an expanded tax base; and promote sustainable infrastructure of economy as well as culture.
2. Urban Design
Urban design will shape living and working in the district into high quality, attractive environment. Adequate, close urban design enhances physical form of the district into attractive, sustainable, and vibrant urban features. Not only physical improvement but also integration of utility infrastructure, community resources, and transportation will be critical to making the Asian Trade District special and unique to locals as well as out of town people.
3. Mixed-use Development
Mixed land use will integrate social, cultural, and economical features of the district into a sustainable, healthy community. Instead separating different land uses, mixed residential, commercial land uses encourage and enhance mutual benefits by compensating weakness and drawbacks. Transit-oriented development encourages very efficient land use and viable public space.
Contact Hoyoung Kim at 972-241-8250 or firstname.lastname@example.org.